Marketing Minor
The Marketing minor is designed to benefit students planning a career in a field related to marketing. The Marketing minor would be especially beneficial to individuals planning to seek positions as advertising copywriters, advertising strategists, brand managers, global marketing strategists, logistics managers, market analysts, market researchers, professional salespeople, public relations specialists, and sales managers.
Related Programs
Advertising and Digital Marketing
The Advertising & Digital Marketing minor allows students to explore the full range of the advertising process, including advertising theory, advertising strategy, ad copywriting, media planning, and ad production. Pursuing an Advertising & Digital Marketing minor is especially beneficial to students planning careers in advertising, public relations, or any area of marketing communication.
Hospitality Marketing Minor
The Hospitality Marketing minor covers the basics of marketing in the hospitality industry. This industry is one of the fastest-growing segments of the service economy. The Hospitality Marketing minor is designed for students interested in a career in any aspect of the hospitality industry, including lodging, restaurants, clubs, resorts, casinos, and events like concerts or sports contests.
Public Relations
The Public Relations minor is designed to benefit students planning a career in a field related to Public Relations, such as Marketing and Communications. It provides students with the knowledge and skills needed in the practice of Public Relations.