Jefrey R. Woodall, DBA

Jefrey Woodall
Division/Department
Graham School of Business
Associate Professor, Marketing and Strategy
Director, Business Mentor Network Program
  • D.B.A., Argosy University 
  • M.B.A., York College of Pennsylvania
  • B.S., Southern New Hampshire University 
  • Retailing
  • Customer Loyalty
  • Consumer Behavior
  • Marketing Communication
  • Entrepreneurial Marketing
  • Norrie, J. & Woodall, J.R. (2017, April 26). Online marketing truth or dare. Ad Age. http://adage.com/article/digitalnext/online-marketing-truth-dare/308786/
  • Woodall, J.R., Azriel, J.A., & Patnode, G. (2011), York's best ice cream company: building a regional brand. Journal of Research in Marketing and Entrepreneurship, 12(2), 153-167. 
  • Woodall, J.R. (2007). Models describing loyalty and the apparent mismatch between the marketer and the consumer. Conference proceedings from Northeast Association of Business Economics, and Technology. State College, PA
  • Woodall, J.R. (2005). Customer loyalty programs: Impacts on business and the consumer. Conference proceedings from Association of Pennsylvania University Business and Economics Faculty. State College, PA
  • Woodall, J.R. (2005). When downsizing fails. Conference proceedings from Association of Pennsylvania University Business and Economics Faculty. State College, PA.