Marketing

Marketing Degree Requirements

The Bachelor of Business Administration in Marketing degree program comprises 120 credits, including general business courses, marketing courses, marketing electives, and general education coursework.

Course requirements for Marketing majors allow students to build on business marketing foundations by selecting electives that align with their interests and career aspirations, encompassing fields such as:

• Retailing
• Advertising
• Branding
• Digital Marketing
• Social Media
• Sport Marketing

Courses

The essential courses of the B.B.A. in Marketing degree program incorporate lectures and practical exercises, including thorough research and analysis. This program aims to develop sought-after skills that can be applied at in-house marketing departments or marketing agencies, whether advertising to businesses or consumers.

Courses you may take as a Marketing major include:

• BUS 246: Business Communication
• MKT 210: Market Measurement Analysis
• MKT 450: Marketing Research
• MKD 475: Marketing Policies and Strategies
• QBA 260: Data-Driven Decision Making
• SCM 100: Modern Value Chain

Courses from different areas of business and marketing make this comprehensive degree program highly actionable in your future career.

Admissions and Aid

It’s time to get closer to harnessing the power of marketing theory and trends. For details on joining our dynamic program, delve into the undergraduate admissions process.

Explore the financial aspects of your education and discover the array of scholarships and aid options available at York. Review our cost and financial aid resources.

Earn a B.B.A. in Marketing at York College of Pennsylvania

York College's B.B.A. in Marketing degree program prepares students for various careers through a balanced blend of marketing expertise and business acumen with an emphasis on adaptability in an ever-changing business environment.

Get closer to the marketing career of your dreams by requesting information or applying today

Prepare for Business and Marketing Careers

Marketing majors gain the skills for diverse opportunities in copywriting, project management, digital strategy, consulting, and creative production. The business concepts and marketing foundations of the B.B.A. in Marketing program prepare graduates to enter an organization and promote its products and services, connecting customers with goods and finding sales opportunities.

In any industry, the following entry-level roles add experience on the journey to becoming marketing campaign managers, marketing executives, and other high-level positions:

• Advertising Copywriter
• Brand Reputation Strategist
• Global Marketing Strategist
• Market Research Analyst
• Social Media Marketing Specialist

Marketing Major Salary Outcomes

In business, salary levels differ based on various factors, including the organization, location, and industry. Individuals with business and marketing strategy expertise, especially those who have completed internships, are primed for entry-level roles that offer lucrative annual salaries after graduation. Moreover, they can expect to earn even higher wages when they advance to managerial or supervisory positions.

• Market research analysts and marketing specialists—$68,230/year
• Business operations specialists—$75,990/year
• Project management specialists—$95,370/year
• Advertising, promotions, and marketing managers—$138,730/year

Marketing Internship Opportunities

York College Marketing majors benefit from real-world opportunities to contribute to actual marketing campaigns and gain exposure to the business world through an optional undergraduate marketing internship.

In an internship at a marketing firm or related setting, students connect with mentors to evaluate their progress and learning during long-term projects and daily work tasks. Students can pursue internships after earning at least 60 credits.

Mentorship and Research

From our alums who run small and large businesses to faculty members contributing to the forward progress of the field, Marketing majors at York College have opportunities to learn from and work with marketing professionals and business leaders. Students in the B.B.A. in Marketing program can add independent or team research projects to their résumé through the College’s robust internship opportunities.

Learn about undergraduate research at York College.

Student Involvement and Leadership

The American Marketing Association (AMA) at York College is a student-run organization dedicated to helping students grow professionally, build connections, and gain real-world marketing experience. The collegiate chapter of AMA National, provides access to industry professionals, networking opportunities, and career-building resources that extend beyond the classroom.

At AMA YCP, students can:

• Enhance Their Skills – Learn about branding, digital marketing, social media strategy, and more through hands-on workshops and projects.
• Expand Their Network – Connect with marketing professionals, local businesses, and alumni to explore career opportunities.
• Develop Leadership Experience – Take on leadership roles, collaborate on initiatives, and gain experience that stands out to employers.
• Gain Industry Insights – Stay informed about the latest marketing trends and strategies through guest speakers, events, and resources.
• Prepare for Career Success – Build a strong personal brand, improve professional communication, and access exclusive AMA membership benefits.

Learn more and get involved by visiting the AMA York College Website.

Student Clubs and Organizations

As a Marketing major at York College, you can enrich your educational experience through diverse student clubs and organizations that cater to various interests. These groups help you enhance your leadership and interpersonal skills related to your field of study in marketing and your personal life.

Explore clubs related to fashion, sports, and other areas of interest that develop new skills, broaden your horizons, and make the most of your time at York College.

Explore York’s 100+ student clubs and organizations.

Skills for Marketing, Business, and Entrepreneurial Ventures

York College’s B.B.A. in Marketing major program equips students with comprehensive skill sets specific to business and marketing that are also transferable to other areas. These skills not only prepare students for particular marketing roles but also provide a versatile foundation for various business career paths:

• Understanding of how to gather and analyze data to understand market trends, consumer behavior, and the success of marketing campaigns
• Proficiency in online marketing strategies such as social media, content, and search engine marketing
• Application of sales strategies and techniques
• Creation of effective advertising campaigns and promotional strategies
• Management of the lifecycle of a project or product on schedule and budget
• Adaptability to new trends, technologies, and market changes
• Understanding of the importance of ethical practices in marketing and the impact of marketing on society

Marketing Minor and Related Programs

The undergraduate business programs at York College of Pennsylvania align with the modern business landscape, emphasizing a breadth of skills and interests.

Add a minor in Marketing to a different bachelor’s program, or add a secondary area to your B.B.A. in Marketing:

• Business Administration
• Business Analytics (minor only)
• Entrepreneurship and Innovation
• Finance
• General Business
• Human Resource Management
• Integrated Marketing Communication

Accreditation & Professional Recognition

The Marketing, B.B.A., program is accredited by ACBSP.

This accreditation focuses on recognizing teaching excellence, determining student learning outcomes, and a continuous improvement model. ACBSP’s student-centered teaching and learning approach, which is measured and analyzed for quality, ensures that students gain the right skills from their educational investment. Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want.

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A Bachelor of Business Administration in Marketing degree opens doors to various careers where business and marketing principles complement each other, such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, Sales Manager, and Market Research Analyst. This degree prepares you with skills in market analysis, digital marketing, brand management, and understanding consumer behavior, making you versatile across different industries.

Deciding between a B.B.A. in Marketing and other fields like HR or finance depends on your interests and career goals. Marketing is ideal if you're drawn to creativity, consumer behavior, and strategic promotion. HR fits those interested in managing employee relations and organizational culture, while finance is suited for those with a knack for numbers and financial management. Your choice should reflect your career aspirations and personal strengths.

Yes, marketing majors are in high demand due to the evolving nature of business and the rise of digital platforms. Companies require skilled marketing professionals to understand consumer trends, develop effective strategies, and navigate the competitive landscape. The demand is driven by the need for digital marketing expertise, data literacy, and innovative approaches to stand out in crowded markets. Marketing careers offer a dynamic environment that incorporates creativity with analytical thinking.