General Business

Students listen attentively to the professor teach while also taking notes in the NASDAQ Training lab
Program Type
B.B.A.
Est. Time to Complete
4 Years
School
Graham School of Business
Delivery Mode
On Campus
Two students chatting outside of the NASDAQ Training lab

Start your unique business education experience.

The Bachelor of Business Administration (B.B.A.) in General Business degree program at York College of Pennsylvania allows you to pair business core principles with any minor offered at York College, creating a solid portfolio of business expertise and practical knowledge in a secondary area of interest.

Business professionals serve as generalist managers and occupy various positions essential to a diverse range of organizations in business, government, and the nonprofit sector. Tailor your business education to pursue careers in fields and with organizations that interest you.

Earning a B.B.A. with a General Business concentration at York College helps you establish strong vocational goals while actively engaging with peers, faculty, and professionals in real-world situations. Begin your journey toward a unique academic experience and plan your ultimate career destination.

About the Bachelor of Business Administration in General Business

General Business Program Requirements

The York College General Business program requirements include general education and Business courses, electives, and selected minor courses, alongside hands-on learning opportunities. Each of these classes ensures your preparation for a career or advanced degree after graduation. Key courses include:

  • BUS 246: Business Communication
  • BUS 494: Integrated Business Experience
  • MGT 150: Principles of Management
  • MGT 380: Leadership and Change in Organizations
  • MKT 360: Consumer Behavior

View General Business degree requirements and a suggested four-year course sequence.

Minors for the B.B.A. in General Business

While earning your degree in General Business, you have the flexibility to pursue a minor you’re passionate about. York College minors that are popular additions to the General Business education include:

The minor you choose should be in a field that interests you and, combined with your business experiences, helps you reach your career goals. Explore all the undergraduate minors offered at York College to find the best fit for you.

Earn a B.B.A. in General Business at York College of Pennsylvania

Explore the customizable Bachelor of Business Administration in General Business degree program at York College by requesting more information today.

Take the next step by visiting campus and beginning your application.

General Business Careers

A degree in General Business can lead to a variety of career options. The business world is constantly changing and growing, meaning there are various types of organizations and occupations available in the industry. At the same time, depending on the minor you select to accompany your B.B.A. in General Business, you have the ability to choose a position outside of the business field that applies general management and business skills.

Some of the careers available to General Business bachelor’s degree holders are:

  • Entrepreneur
  • Business Manager
  • Project Manager
  • Hospitality Manager
  • Data Analyst
  • Customer Service Coordinator
  • Sales or Marketing Associate 
  • Real Estate Agent
  • Financial Advisor

General Business Degree Salary Outcomes

The Bureau of Labor Statistics (BLS) shares that the annual median salary for a professional with a degree in business in 2021 was $65,000. Salary heavily depends on location, level of education, previous experience, job title, and industry.

Professionals with more advanced roles or managerial experience may earn higher salaries than those in entry-level positions. Business leaders with an advanced degree may also make more annually and be eligible for promotions to administrative positions. With the uniquely specialized B.B.A. in General Business, set yourself apart from other business degree graduates in business niches.

Benefits of Earning a Bachelor’s in Business Administration in General Business

With rapid growth expected in the number of business careers available over the coming years, obtaining a degree in General Business comes with many benefits like job security and flexibility.

Additional benefits of earning a General Business degree include:

  • Ability to work in multiple sectors of business or other related fields
  • Opportunities for promotion or earning an advanced degree
  • Challenging and unique work opportunities
  • Getting to know other business professionals
  • Growing your managerial and leadership skills

Integrated Learning

The General Business degree program emphasizes the need for real-world, hands-on experiences during academic coursework. As a senior, you complete BUS 494: Integrated Business Experience, in which York College places you with a professional mentor to evaluate a real business or organization and then work in a group with peers to analyze potential development opportunities for the company.

This opportunity allows you to showcase your skill set while determining effective business functions and applying them to your potential career. At the same time, you can build a network of experienced business professionals and like-minded peers in a career niche supported by your minor program coursework.

General Business Major Internships

Stepping into the real world of business before graduation is a key component of establishing your career path and gaining valuable work experience to help you achieve your professional goals.

York College and the Graham School of Business promote various internship opportunities for General Business majors. By participating in an internship experience, you can meet other students and professionals in the field and explore boundless business-related career options.

Explore undergraduate internship opportunities at York College.

Building Your Faculty Network

The dedicated York College faculty members you encounter in class or during an experiential event support and mentor you throughout your academic program and career. By forming a strong connection with our expert faculty, you can create a network of experienced professionals.

While earning your degree in General Business, you feel empowered and confident in your ability to ask questions, get involved in discussions, and participate in supplemental learning opportunities.

Student Clubs and Organizations

From scholarly clubs to student-led organizations, getting involved at York College elevates your college experience by further connecting you with peers and professionals across campus.

Take part in one of our business-affiliated academic clubs or join a social activity in the form of a club sport, special interest group, or other organization.

Explore all of our student clubs and organizations

Skills for General Business Careers

By design, your General Business in-class and out-of-class experiences provide you with managerial abilities and an in-depth understanding of business procedures.

Additionally, the concepts learned in your minor courses prepare you further to encompass the essential skills needed to succeed in a professional environment, such as:

  • Communication and public speaking
  • Writing and reporting
  • Management and organization
  • Collaboration
  • Creative thinking

Related York College of Pennsylvania Degrees

Want to learn more about other degrees at York College? Explore related academic programs, including:

Accreditation & Professional Recognition

The General Business, B.B.A., program is accredited by ACBSP.

This accreditation focuses on recognizing teaching excellence, determining student learning outcomes, and a continuous improvement model. ACBSP’s student-centered teaching and learning approach, which is measured and analyzed for quality, ensures that students gain the right skills from their educational investment. Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want.

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Logo: ACBSP Global Business Accreditation: Accreditation Council for Business Schools and Programs

General Business Courses

Your class schedule will include core courses for your major, Gen Next general education classes, and electives. 

Course NameCourse CodeCredits
Principles of Economics (Macro)ECO 2003 Credits
Principles of MarketingMKT 1003 Credits
Financial AccountingACC 2203 Credits
Consumer BehaviorMKT 3603 Credits
Business Analysis and ConsultingBUS 4943 Credits

 

An advisor and a student sit on a couch in the seating area of a campus office. The student holds a piece of paper as they talk.

Build your dream career, one day at a time.

This is day one. From your first semester on campus through graduation day, York College offers expert advice, professional development opportunities, and personalized support to help you navigate the choices that influence your future. 

Explore resources for a successful college experience: 

Frequently Asked Questions

The B.S. in Business Administration degree program emphasizes coursework and experiences that prepare students for a managerial position. In contrast, the B.B.A. in General Business degree program provides a foundation in basic business principles supplemented by a minor in a field of the student’s choice.

The opportunities as a general business degree holder are limitless. Opportunity in business is broad and growing rapidly, opening the door to many professional possibilities. Many graduates enter the workforce as business analysts or managers or pursue an advanced degree in business or another related specialized field. Graduates may also hold a position in the area of their selected minor. 

While the General Business curriculum may cover challenging concepts like finance or advanced math, students can feel supported by faculty members who take the time to answer questions and cover topics thoroughly. Students who graduate from the program are thoroughly prepared to enter the business world.

Meet the Faculty

View All Faculty
Michele Yoder
Michele E. Yoder, Ph.D.
Chair, Department of Management, Marketing, & Entrepreneurship
Associate Professor of Strategy and Business Administration
Graham School of Business
Insoo Cho
Insoo Cho, Ph.D.
Associate Professor, Economics
Graham School of Business
James Forjan
James M. Forjan, Ph.D.
Associate Professor of Finance
Graham School of Business
James Norrie
James L. Norrie, DPM
Professor, Cybersecurity, Strategy & Entrepreneurship
Graham School of Business
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